Founder

How it all began…

Welcome to Franchise Labs, where passion meets innovation in every bite!

My journey began in 2018 with a bold dream to revolutionize the world of sweets. After years of working with small businesses and franchises, I was ready to create something new and exciting. My team and I started from the ground up—building a concept, crafting a brand, and developing a product that would captivate the curiosity of those seeking a fresh take on the traditional cookie. And that’s how Franchise Labs was born—a name that embodies our commitment to creativity and quality.

I’m Priscila Batagin—an Italian-Brazilian with an American soul and an undeniable love for classic American cookies. When I tasted these timeless treats, I dreamed of sharing them with others during their most memorable moments. Franchise Labs became my vision of turning those moments into unforgettable experiences. Whether at home or on the go, we’re here to offer you a delightful escape from the ordinary.

With years of experience helping small entrepreneurs turn their dreams into successful franchises, I’m now channeling that expertise into crafting cookies made from the finest ingredients and bursting with unmatched flavor. Every detail is carefully crafted to bring joy and warmth to your day, and I’m confident that every cookie lover will fall in love with what we do.

Experience the sweet magic of Franchise Labs, where every bite brings a little happiness into your life!

Every day is a cookie day!