Welcome to Franchise Labs — where cookies meet creativity, and where legacy meets reinvention.

I’m Gui, and if you looked at me, you’d probably never guess I’m behind a cookie brand. That’s kind of the point. I’ve always believed in pushing boundaries — in life, in business, and yes, even in dessert. Franchise Labs is my way of turning a familiar treat into something unexpected.

Growing up, I watched my mom, Priscila, build something incredible. An Italian-Brazilian powerhouse with an American soul, she helped small businesses grow into successful franchises. Her journey taught me the power of branding, community, and grit. More than that, she showed me how passion can become a business — and how food, especially cookies, could turn moments into memories.

Franchise Labs is my homage to her legacy. It’s a name that honors the roots I come from, and the future I want to build. This isn’t just about cookies. It’s about taking something classic and giving it a new story — one that feels personal, a little ironic, and completely original.

I didn’t grow up dreaming of baking. But I did grow up dreaming of building. So, I created a brand that speaks to curiosity, comfort, and contrast — a brand that offers the kind of unexpected joy that makes people stop and say, “Wait, you made this?”

At Franchise Labs, every cookie is a blend of nostalgia and innovation. We use only the finest ingredients to craft treats that are bold, comforting, and just a little bit cheeky. Whether you’re celebrating something big or just need a sweet moment in your day — we’re here to help you do it with flavor.

Because every day is a cookie day. And every brand should have a story worth telling.